What is SEO?

What is SEO?

Search Engine Optimization is the process of improving the visibility of a website on organic

(“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine

friendly elements into a website.

Techniques: 1) On page SEO 2) Off Page SEO

TYPES

White Hat – Refers to the usage of optimization strategies, techniques and tactics that

focus on a human audience

Black Hat – Refers to the use of aggressive SEO strategies, techniques and tactics that focus

only on search engines and not a human audience, and usually does not obey search engines

guidelines.

Grey Hat – Refers to SEO practice that’s riskier than White Hat SEO, but one that may or

may not result in your site being banned from search engines and their affiliate sites.

 

How Search Engine(Google) Works?

CRAWLING

INDEXING

SERVING SEARCH RESULTS

 

How Search Engine(Google) Works?

SEARCH ALGORITHMS

You want the answer, not billions of web pages, so Google ranking systems sort through the hundreds

of billions of web pages in our Search index to give you useful and relevant results in a fraction of a

second. These ranking systems are made up of a series of algorithms that analyze what it is you are

looking for and what information to return to you. As we’ve evolved Search to make it more useful,

we’ve refined our algorithms to assess your searches and the results in finer detail to make our services

work better for you.

Meaning of your Query – Intent- Language – Spelling Mistakes – Specific or Broad Query

Relevancy of Webpages – Content of Webpages – Keywords – Heading & Body – No Keyword Stuffing-

More Info About Topic

Quality of Content – Expertise, Authoritativeness, and Trustworthiness – Page Rank – Low Quality

don’t Rise in Search – Updated

Usability of Webpages – Easy to Use – Site Appears Correctly in Different Browsers; Designed for All

Device Types and Sizes, Including Desktops, Tablets & Smartphones and Page Loading.

Context & Settings – Location, Past Search History and Search settings – Events near me

 

White Hat SEO vs Black Hat SEO

White Hat SEO – white hat SEO refers to using optimization strategies and tactics that focus on a human audience instead of search engines and completely follow search engine rules and policies.

It improves your search performance on a search engine result page (SERP) while maintaining the integrity of the website.

Black Hat SEO – Black Hat SEO refers to aggressive SEO tactics and strategies that focus only on search engines, not on a human audience.

 

White Hat SEO vs Black Hat SEO

White Hat SEO

Quality Content– Develop quality content for your users, which turn is attractive for a search engine. The more content-rich your site. Valuable it will appear to the search engines.

Guest Blogging – The method of writing a blog post for someone else’s blog is called Guest                         blogging. It is getting backlinks to increase the guest blogger site.

Link Building- Link building is the creating of content the incites people to link to your pages from another website.

Improving Content – Improving content to incorporate more keywords and keep people on your pages.

 

Black Hat SEO

Hidden Text- Hidden text is textual content that your visitor can’t see but it is still readable by search engines.

Keyword Stuffing – Keyword stuffing is an unethical SEO technique. It occurs when a web page is loaded with keywords in meta tags or in content.

Duplicate Content – Duplicate content is posting the same content in numerous places on your website.

Link Farming – Link farm is any group of websites that all hyperlinks to every other site in the group. It is a form of spamming the index of a search engine.

 

On-Page SEO & Off-Page SEO

On-Page Elements

     Content:                HTML :                         System:

1. Quality                             1. Titles                                        1. Crawl / Robots
2. Research                          2. Descriptions                          2. Page load Time
3. Words                               3. Headers                                  3. URLs ( short/Keywords)
4. Engagement                    4.  Meta/Alt Tags                       4. SEO Indexing
5. Freshness

       Black Hat:                        CSS:

1. Cloaking                            1. Layout
2. Paid Links                        2. Bold/Strong tag
3. Spam                                 3. Em tags
4. Stuffing

Off- Page Elements

      Links:                    Trust:                           Personal:           

1. Quality                              1. Authority                               1.  country
2. Text/Keywords               2. History                                   2.  Locality
3. Inbound                            3. SSL                                         3.  History                                                                                                                                                                                  4. Social

      Social :               Blocking:

1. Reputation                 1.  Blocked by visitors
2. Shares/Links              2. Blacklisted
3. Links

 

Difference b/w SEO & PPC

Points to consider:

SEARCH

BUDGET

TRAFFIC

MONITOR

TRUST

DEPENDENCY

EFFORT

ROI

 

VOICE SEARCH

IT USED ON

SMARTPHONES &

PERSONAL ASSISTANTS (ALEXA & GOOGLE HOME)

WHEN USED, GOOGLE ABLED TO ANSWER 20% OF THE QUERIES ACCURATELY

& BING 1%.

TILL NOW, THERE IS NO DATA ON PERFORMANCE, LACK OF CONTROL AS IT

CAN NOT BE USED FOR THE THINGS, IRRELEVANT RESULTS

ESS-pen.com – ESPN

FEW TIPS

HTTPS

DOMAIN AUTHORITATIVENESS

WEBSITE LOADING

MORE THAN 2000 WORDS ON THE PAGE

 

VOICE SEARCH

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